qlytix-inc
Background
A multinational corporation realized that traditional methods for ingraining corporate values through ILTs as part of the onboarding program, were insufficient, with new employees struggled to internalize these principles effectively. This meant that the workforce was less aligned with the company’s ethos and it was adversely affecting organizational harmony and performance.
Pain Points
Limited Engagement in Traditional Onboarding:
Only 30% of new hires were actively engaging with traditional methods.
Poor Value Integration:
Post-onboarding surveys showed only 40% of employees could accurately articulate company values.
High Turnover of New Hires:
An annual turnover rate of 25% among new employees within their first year.
Inadequate understanding of the organization’s cultural ethos:
Employees had inadequate understanding of what the company’s ethos meant and how they should be used for guidance in their day to day work.
Objective
To create an innovative, engaging solution for onboarding that ensures deep understanding and application of organizational cultural values and ethos in everyday work.
Solution Highlights
Gamified Learning Experience:
A mountaineering-themed game was designed to create an immersive learning environment.
Scenario-Based Challenges:
Real-life workplace situations were simulated to test understanding and application of the cultural values and ethos.
Progressive Levels of Difficulty:
The game featured several levels, each with increasing complexity to maintain engagement.
Rewards and Feedback Mechanism:
Virtual rewards and instant feedback were provided for correct decisions, with a feedback accuracy rate of 90%.
High-Quality Graphics and User Interface:
The game boasted a 95% positive rating in terms of visual appeal and ease of use.
LMS Integration and Community Forum:
Ensured 100% compatibility with existing Learning Management Systems and an active forum with 85% participation.
Measurable Metrics
| Metric | Before Gamification | After Gamification |
| Employee Awareness of Cultural Values (% employees scoring 7+/10 in surveys) | 35% | 80% |
| Cultural Sensitivity in Communication (HR-reported incidents per quarter) | 12 | 03 |
| Adherence to Organizational Cultural Guidelines (% compliance in audits) | 55% | 95% |
| Employee Turnover | 23% YoY | 15% YoY (-8%) |
| Employee engagement | 30% | 70% (+40%) |
Result
Decreased Employee Turnover:
A drop in the turnover rates to 15% from the previous 23%.
Employee Engagement Uplift:
Engagement scores rose from 30% to 70%.
Employer Branding Enhancement:
Employer branding scores improved by 25%.
Training Scalability:
Development of additional modules, with a 40% increase in utilization for other training.
Internal Collaboration Improvement:
A 35% increase in collaborative activities and teamwork.
Conclusion
The introduction of a gamified approach to organizational culture orientation led to a significant improvement in employee engagement, understanding, and application of company values. The initiative not only achieved its intended outcomes but also provided valuable data and insights for future training enhancements, demonstrating the effectiveness of innovative learning solutions in cultivating a cohesive, value-driven company culture.